//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Customer engagement marketing"
~person:"Krafft, Manfred"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Austauschtheorie
1
Beziehungsmarketing
1
Consumer behaviour
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Loyalty program
1
Relationship marketing
1
Social exchange theory
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Krafft, Manfred
Beatty, Sharon E.
1
Bijmolt, Tammo H. A.
1
Bleier, Alexander
1
De Keyser, Arne
1
Guissoni, Leandro
1
Harmeling, Colleen M.
1
Hazod, Melanie
1
Kumar, V.
1
Moffett, Jordan W.
1
Palmatier, Robert W.
1
Pansari, Anita
1
Petersen, J. Andrew
1
Sesé, F. Javier
1
Venkatesan, Rajkumar
1
Verleye, Katrien
1
Viswanathan, Vijay
1
Vivek, Shiri D.
1
more ...
less ...
Published in...
All
Customer engagement marketing
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
2
Kundenmanagement & Electronic Commerce
2
Research
2
Die Betriebswirtschaft : DBW
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->