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~accessRights:"restricted"
~isPartOf:"De Gruyter eBook-Paket Wirtschaftswissenschaften"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Marketingtheorie"
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Marketingtheorie
Selling
B-to-B-Marketing
74
Business-to-business marketing
74
Lieferantenmanagement
54
Supplier relationship management
54
industrial marketing
34
business marketing
32
Beziehungsmarketing
29
Relationship marketing
29
Marketing management
17
Marketingmanagement
17
Marketing
16
Salespeople
16
Verkaufspersonal
16
Verkauf
13
Innovation
11
Consumer behaviour
8
Innovation management
8
Innovationsmanagement
8
Konsumentenverhalten
8
business-to-business marketing
7
innovation
7
Business network
6
Firm performance
6
Unternehmenserfolg
6
Unternehmensnetzwerk
6
Betriebliche Wertschöpfung
5
Confidence
5
Customer satisfaction
5
Customer value
5
Kundenwert
5
Kundenzufriedenheit
5
Quality management
5
Qualitätsmanagement
5
Value creation
5
Vertrauen
5
Brand management
4
Customer integration
4
E-commerce
4
Electronic Commerce
4
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English
15
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Rodriguez, Michael
3
Alavi, Sascha
1
Alnakhli, Hayam
1
Borgh, Michel van der
1
Boyer, Stefanie
1
Cohen, Scott
1
Fleming, David
1
Frieß, Maximilian
1
Grewal, Rajdeep
1
Habel, Johannes
1
Hofmaier, Richard
1
Hohenberg, Sebastian
1
Homburg, Christian
1
Honeycutt, Earl D.
1
Inyang, Aniefre Eddie
1
Itani, Omar S.
1
Krishnan, Vijaykumar
1
Lam, Son K.
1
Levihn, Fabian
1
Levihn, Ulrika
1
Lilien, Gary L.
1
Lim, Weng Marc
1
Liu, Yanzhe
1
Nijssen, E. J.
1
Nordin, Fredrik
1
Peterson, Robert M.
1
Ragland, Charles
1
Schmitz, Christian
1
Shi, Huanhuan
1
Skjølsvik, Tale
1
Sridhar, Shrihari
1
Tzempelikos, Nektarios
1
Viio, Paul
1
Wang, Tao
1
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1
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De Gruyter eBook-Paket Wirtschaftswissenschaften
Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of business research : JBR
15
The journal of business & industrial marketing
15
Journal of personal selling & sales management
7
SpringerLink / Bücher
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
The journal of personal selling & sales management : JPSSM
4
Business horizons
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European journal of marketing
2
International journal of logistics : research and applications
2
International journal of services and operations management
2
Italian journal of marketing : ITJM
2
Journal of marketing research
2
Journal of research in marketing and entrepreneurship : JRME
2
Marketing intelligence & planning
2
Marketing theory
2
Springer eBook Collection
2
Springer eBooks / Business and Economics
2
Australasian marketing journal
1
Business-to-Business-Marketing
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Essentials
1
European business review
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handel und Internationales Marketing / Retailing and international marketing
1
Handel und Internationales Marketing Retailing and International Marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business environment : IJBE
1
International journal of business excellence : IJBEX
1
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ECONIS (ZBW)
15
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date (oldest first)
1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
4
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
5
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
6
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
7
Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Rodriguez, Michael
;
Boyer, Stefanie
;
Fleming, David
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012196263
Saved in:
8
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
Saved in:
9
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
10
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
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