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~accessRights:"restricted"
~isPartOf:"Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Leistungsbündel"
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Leistungsbündel
B-to-B-Marketing
73
Business-to-business marketing
73
Lieferantenmanagement
54
Supplier relationship management
54
industrial marketing
34
business marketing
32
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Marketingmanagement
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Marketing
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Salespeople
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Verkauf
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Innovation
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Consumer behaviour
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Innovationsmanagement
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business-to-business marketing
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innovation
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Business network
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Unternehmensnetzwerk
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Quality management
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Qualitätsmanagement
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Value creation
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Vertrauen
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Bornemann, Torsten
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Colm, Laura
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
9
SpringerLink / Bücher
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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International journal of business environment : IJBE
2
Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Research
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Springer eBook Collection / Business and Economics
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Brand the Future : systematische Markenentwicklung im B2B
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of revenue and pricing management
1
Journal of service management
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Journal of service research
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New insights on trust in business-to-business relationships : a multi-perspective approach
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Psychology & marketing
1
Springer eBook Collection
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Technology analysis & strategic management
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The journal of business & industrial marketing
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Wirtschaftwissenchaft
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Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
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