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~accessRights:"restricted"
~isPartOf:"Driving innovation and business success in the digital economy"
~subject:"Comparison"
~subject:"Electronic Commerce"
~type_genre:"Case study"
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Driving innovation and business success in the digital economy
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Co-creating the Christmas story : digitalizing as a shared resource for a shared brand
Rusko, Rauno
;
Merenheimo, Petra
- In:
Driving innovation and business success in the digital …
,
(pp. 137-157)
.
2017
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