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Does the NPS® reflect consumer sentiment? : a qualitative examination of the NPS using a sentiment analysis approach
Lewis, Clifford
;
Mehmet, Michael
- In:
International journal of market research
62
(
2020
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10012173317
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Algorithmic and knowledge-based approaches to assessing consumer sentiment in electronic commerce
Xu, Zheng
;
Sugumaran, Vijayan
;
Yen, Neil Y.
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 1
Persistent link: https://www.econbiz.de/10011813132
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