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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~subject:"Advertising effects"
~subject:"Ontology"
~subject:"Werbung"
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Electronic commerce research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Information systems research : ISR
6
Journal of business research : JBR
5
Discussion papers / CEPR
4
European journal of operational research : EJOR
4
Quantitative marketing and economics : QME
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Discussion paper / Centre for Economic Policy Research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
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Cornell hospitality quarterly : CQ
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Economics letters
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Games
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
Journal of consumer marketing
1
Journal of financial services marketing : JFSM
1
Journal of information & knowledge management : JIKM
1
Journal of interactive marketing
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Journal of internet commerce
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
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Management information systems : mis quarterly
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A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
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2
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
3
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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