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~accessRights:"restricted"
~isPartOf:"European journal of marketing"
~person:"Mattila, Anna S."
~person:"Zerbe, Wilfred J."
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Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
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