//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Relationship marketing
4
Salespeople
4
Selling
4
Verkauf
4
Verkaufspersonal
4
Confidence
3
Consumer behaviour
3
Konsumentenverhalten
3
Vertrauen
3
Physical distribution
2
Vertrieb
2
relationship marketing
2
sales management
2
trust
2
Brasilien
1
Brazil
1
China
1
Credibility
1
Cross-buying behavior
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Direct marketing
1
Direktmarketing
1
Emerging economies
1
Glaubwürdigkeit
1
International marketing
1
Internationales Marketing
1
Key account management
1
Key-Account-Management
1
Marketing management
1
Marketingmanagement
1
Multinationales Unternehmen
1
Schwellenländer
1
Service industry
1
Service quality
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Amin, Mohammad Sakif
1
Barry, James M.
1
DeCarlo, Thomas E.
1
Doney, Patricia M.
1
Friend, Scott B.
1
Graça, Sandra S.
1
Hansen, John D.
1
Hughes, Douglas E.
1
Jiang, Yang
1
Johnson, Jeff S.
1
Leingpibul, Duke
1
Lund, Donald J.
1
McFarland, Richard G.
1
Newell, Stephen J.
1
Parvinen, Petri
1
Paulssen, Marcel
1
Pöyry, Essi
1
Richards, Keith A.
1
Roulet, Raphael
1
Schrock, Wyatt A.
1
Wu, Bob T.
1
Zhao, Yanhui
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Innovation in pricing : contemporary theories and best practices
The journal of personal selling & sales management : JPSSM
Industrial marketing management : the international journal for industrial and high-tech firms
353
The journal of business & industrial marketing
116
Journal of business research : JBR
87
SpringerLink / Bücher
65
Journal of business-to-business marketing
62
Springer eBook Collection
28
Research
15
Springer eBook Collection / Business and Economics
14
Journal of the Academy of Marketing Science
12
essentials
12
Journal of marketing
11
Brand the Future : systematische Markenentwicklung im B2B
9
Journal of personal selling & sales management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Psychology & marketing
8
Journal of customer behaviour
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Business-to-Business-Marketing
6
Essentials
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Springer eBooks / Business and Economics
6
Business horizons
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Journal of service research
5
Springer eBook Collection / Business and Management
5
Asia Pacific journal of marketing and logistics
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
European journal of marketing
4
Innovatives Markenmanagement
4
International journal of business environment : IJBE
4
Marketing theory
4
Advances in business marketing and purchasing
3
Asia Pacific business review
3
Corporate reputation review : an international journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
2
Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships
Friend, Scott B.
;
Johnson, Jeff S.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011690133
Saved in:
3
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
4
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
5
A process model of buyer responses to salesperson transgressions and recovery efforts : the impact of salesperson orientation
Hansen, John D.
;
Lund, Donald J.
;
DeCarlo, Thomas E.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10011486203
Saved in:
6
B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.
;
Barry, James M.
;
Doney, Patricia M.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
Saved in:
7
The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China
Newell, Stephen J.
;
Wu, Bob T.
;
Leingpibul, Duke
; …
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10011515690
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->