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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Chinchanachokchai, Sydney"
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
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