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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
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Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
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