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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Brand
63
Markenartikel
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Brand management
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Keller, Kevin Lane
3
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Ilicic, Jasmina
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Lee, Wai Jin
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
215
The journal of brand management : an international journal
145
Journal of retailing and consumer services
134
The journal of product & brand management
130
SpringerLink / Bücher
59
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
38
Journal of marketing communications
29
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Marketing letters : a journal of research in marketing
26
European journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of hospitality management
24
Journal of promotion management : innovations in planning and applied research
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International journal of market research
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Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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Journal of fashion marketing and management
18
Journal of retailing
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International journal of advertising : the quarterly review of marketing communications
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Springer eBook Collection
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
European journal of operational research : EJOR
15
International journal of retail and distribution management
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Business horizons
14
Global business review
14
Journal of Islamic marketing
14
Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
63
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If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
12
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
Saved in:
13
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
14
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
15
Brand activism : does courting controversy help or hurt a brand?
Mukherjee, Sourjo
;
Althuizen, Niek
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 772-788
Persistent link: https://www.econbiz.de/10012494715
Saved in:
16
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
17
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
Saved in:
18
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
19
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
20
Big brands, big cities : how the population penalty affects common, identity relevant brands in densely populated areas
Matherly, Ted
;
Arens, Zachary G.
;
Arnold, Todd J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10011816954
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