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~isPartOf:"European journal of marketing : EJM"
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Beziehungsmarketing
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Consumer behaviour
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Kundenbindungsprogramm
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Loyalty program
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Relationship marketing
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Gratitude
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Loyalty programs
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Marketing management
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Bell, John E.
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European journal of marketing : EJM
Journal of economics & management strategy : JEMS
Journal of retailing and consumer services
27
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
SpringerLink / Bücher
10
Journal of the Academy of Marketing Science
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Journal of retailing
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International journal of contemporary hospitality management
5
Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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The journal of services marketing
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Asia Pacific journal of marketing and logistics
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European journal of operational research : EJOR
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Information systems research : ISR
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International journal of production research
4
The Cornell hospitality quarterly
4
The service industries journal
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Theoretical economics letters
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Tourism management : research, policies, practice
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International journal of production economics
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
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Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
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Predicting trends and building strategies for consumer engagement in retail environments
3
Psychology & marketing
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Service business
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Applied Marketing Science / Angewandte Marketingforschung
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BestMasters
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Business horizons
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing
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International journal of electronic customer relationship management : IJECRM
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International journal of industrial organization
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Journal of consumer behaviour : an international research review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
2
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
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