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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~type_genre:"Article in journal"
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Bayus, Barry L.
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Cohendet, Patrick S.
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Ha, Kyoungnam
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European journal of marketing : EJM
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
Journal of cultural economics
15
Journal of business research : JBR
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Applied economics letters
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of media economics
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Journal of media business studies
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Economic research
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Applied economics
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International journal of advertising : the review of marketing communications
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Journal of global fashion marketing : JGfM
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Journal of the Academy of Marketing Science
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Information economics and policy : IEP
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Journal of marketing
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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The American journal of economics and sociology
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Business history
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Business history review
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Economic development quarterly : the journal of American economic revitalization
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International journal of advertising : the quarterly review of marketing communications
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Journal of economics & management
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Journal of education for business
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Review of marketing science
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Technological forecasting & social change : an international journal
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The B.E. journal of economic analysis & policy
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Asian business & management
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Eurasian business review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International journal of internet marketing and advertising : IJIMA
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Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
Saved in:
2
Always playable : recombining routines for creative efficiency at Ubisoft Montreal's video game studio
Cohendet, Patrick S.
;
Simon, Laurent O.
- In:
Organization science : a journal of the Institute for …
27
(
2016
)
3
,
pp. 614-632
Persistent link: https://www.econbiz.de/10011503282
Saved in:
3
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
4
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
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