//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~person:"Davis, Teresa"
~person:"Dimitriu, Radu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Brand placements
1
Branded mobile app
1
Child–brand relationships
1
Digital brand placements
1
Internet marketing
1
Jugendliche
1
Markenartikel
1
Markentransfer
1
Online-Marketing
1
Perception
1
Positioning
1
Product Placement
1
Product placement
1
Relationship marketing
1
Specific attribute performance
1
Under-the-radar advertising
1
Wahrnehmung
1
Werbewirkung
1
Werbung
1
Young consumers
1
Youth
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Davis, Teresa
Dimitriu, Radu
Lee, Wai Jin
2
O'Cass, Aron
2
Roper, Stuart
2
Round, Griff
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Allen, Douglas E.
1
Anselmsson, Johan
1
Balabanis, George
1
Balmer, John M. T.
1
Balmern, John M. T.
1
Bang, Nguyen
1
Berezan, Orie
1
Blut, Markus
1
Bode, Matthias
1
Bondesson, Niklas
1
Brexendorf, Tim Oliver
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Canniford, Robin
1
Chen, Weifeng
1
Confos, Nicolla
1
Cui, Charles Chi
1
Dann, Stephen
1
Das, Enny
1
Davari, Arezoo
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Ding, Ying
1
Dinnie, Keith
1
Driesener, Carl
1
Dunne, Áine
1
Eagar, Toni
1
Fernandez Sabiote, Estela
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Fritz, Kristine
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
2
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->