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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~person:"Kim, Jae-Eun"
~subject:"Firm performance"
~subject:"Werbung"
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Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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