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~accessRights:"restricted"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~subject:"Brand extension"
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of business research : JBR
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The journal of brand management : an international journal
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SpringerLink / Bücher
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The journal of product & brand management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
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AMS review : official publication of the Academy of Marketing Science
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Fashion branding and communication : core strategies of European luxury brands
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Journal of international marketing
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Journal of retailing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Asia-Pacific journal of management research and innovation
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
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European Sport management quarterly : ESMQ
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Global business review
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Global marketing strategies for the promotion of luxury goods
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of economic perspectives : IJEP
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Markentransfers im Dienstleistungsbereich : Eine empirische Analyse der Erfolgsfaktoren
Kröger, Sonja
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2007
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1. Aufl.
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