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Search: subject_exact:"Internet-Community"
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Social Web
463
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463
Internet marketing
206
Online-Marketing
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116
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Filieri, Raffaele
8
Krishen, Anjala S.
6
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Dennis, Alan
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Flavián Blanco, Carlos
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Harrigan, Paul
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Ibáñez-Sánchez, Sergio
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Islam, Nazrul
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Kachroo, Pushkin
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Ko, Eunju
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Qiu, Liangfei
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Azer, Jaylan
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Bigné Alcañiz, J. Enrique
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Black, Iain
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Chen, Hsinchun
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Choi, Jeonghye
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Dhir, Amandeep
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Dwivedi, Yogesh Kumar
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Hajli, Nick
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Kim, Hye-yŏng
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Kim, Jikyung
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Kim, Juran
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Kim, Kyung Hoon
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Kim, Sung S.
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Lowry, Paul Benjamin
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Nunamaker, Jay F.
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Oghazi, Pejvak
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Oh, Wonseok
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Osch, Wietske van
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Rana, Nripendra P.
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Ranaweera, Chatura
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Richard, Marie-Odile
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Rita, Paulo
3
Seo, Yuri
3
Whinston, Andrew B.
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
Journal of management information systems : JMIS
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
134
Information systems research : ISR
96
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
Springer eBook Collection
80
International journal of advertising : the review of marketing communications
79
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
52
Business horizons
48
Discussion papers / CEPR
47
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of information & knowledge management : JIKM
42
Journal of travel and tourism marketing
42
MIS quarterly
42
The journal of brand management : an international journal
42
Finance research letters
40
International journal of contemporary hospitality management
39
Psychology & marketing
39
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
Service business
35
Journal of marketing
34
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ECONIS (ZBW)
463
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1
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
2
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
3
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
4
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
5
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
9
Social capital theory perspective on the role of academic social networking sites
Filipović, Jelena
;
Arslanagić-Kalajdžić, Maja
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380331
Saved in:
10
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
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