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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Internet-Community"
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Markenimage
Social Web
34
Social web
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Brooks, Gillian
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Dahl, Darren W.
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Huang, Ming-Hui
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Joshi, Yogesh V.
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Kannan, P. K.
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Journal of business research : JBR
59
The journal of product & brand management
33
Journal of retailing and consumer services
30
International journal of internet marketing and advertising : IJIMA
23
The journal of brand management : an international journal
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing communications
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Tourism management : research, policies, practice
10
Asia Pacific journal of marketing and logistics
9
Tourism management perspectives : TMP
9
Marketing intelligence & planning
8
Psychology & marketing
8
Journal of fashion marketing and management
7
Journal of internet commerce
7
Journal of strategic marketing
6
Technological forecasting & social change : an international journal
6
Business horizons
5
European Sport management quarterly : ESMQ
5
International journal of consumer studies
5
International journal of hospitality management
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Journal of service management
5
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of consumer behaviour
4
Journal of current issues and research in advertising
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
2
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
5
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
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