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~isPartOf:"Health marketing quarterly"
~subject:"Online-Marketing"
~subject:"Risk"
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Online-Marketing
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Direct marketing
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Pharmaceuticals
15
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12
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prescription drugs
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prescription drug advertising
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direct-to-consumer prescription drug advertising
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Aikin, Kathryn J.
2
Fogel, Joshua
2
O'Donoghue, Amie C.
2
Sullivan, Helen W.
2
Betts, Kevin R.
1
Jiang, Pingjun
1
Rupert, Douglas J.
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Shraybman-Buynova, Jennifer
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Health marketing quarterly
SpringerLink / Bücher
12
Springer eBook Collection
4
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2
essentials
2
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Forum Marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information economics and policy : IEP
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
NET Institute Working Paper
1
Research
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SMEs in the digital era : opportunities and challenges of the digital single market
1
Sloan working papers
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Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
3
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
4
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
5
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
6
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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