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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Brodie, Roderick J."
~person:"Haas, Alexander"
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Brodie, Roderick J.
Haas, Alexander
Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of Business Research
1
Journal of business research : JBR
1
Journal of service theory and practice : JSTP
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Selling
value
in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
2
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and
value
cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
3
Teaching : how to ensure quality teaching, and how to recognize teaching qualifications : editorial
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. A1-A5
Persistent link: https://www.econbiz.de/10013206395
Saved in:
4
Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?
Bowen, Melanie
;
Lai-Bennejean, Christine
;
Haas, Alexander
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 166-182
Persistent link: https://www.econbiz.de/10013194594
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