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~accessRights:"restricted"
~isPartOf:"Information systems and e-business management : ISeB"
~subject:"Experiment"
~subject:"Virales Marketing"
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Experiment
Virales Marketing
Bewertung
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Brand image
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Consumer behaviour
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Evaluation
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Markenimage
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Online reviews
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Perception
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Information systems and e-business management : ISeB
Journal of business research : JBR
6
Information systems research : ISR
4
International journal of hospitality management
3
Journal of internet commerce
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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American Journal of Health Economics : AJHE official journal of the American Society of Health Economists
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American economic review
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American journal of agricultural economics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of Indian culture and business management : IJICBM
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International journal of e-business research : an official publication of the Information Resources Management Association
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Journal of agricultural & food industrial organization
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of contemporary marketing science
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of food products marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of information & knowledge management : JIKM
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marken- und Produktmanagement
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Multisensory packaging : designing new product experiences
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OR spectrum : quantitative approaches in management
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Omega : the international journal of management science
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Examining the impact of review tag function on product evaluation and information perception of popular products
Bao, Zhuolan
;
Li, Wenwen
;
Yin, Pengzhen
;
Chau, Michael
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 517-539
Persistent link: https://www.econbiz.de/10012616929
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