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~accessRights:"restricted"
~isPartOf:"Information systems research : ISR"
~subject:"Online-Marketing"
~subject:"Theorie"
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Online-Marketing
Theorie
E-commerce
58
Electronic Commerce
58
Online retailing
36
Online-Handel
36
Consumer behaviour
29
Konsumentenverhalten
29
Digital platform
18
Digitale Plattform
18
electronic commerce
18
Social Web
15
Social web
15
Internet
14
Internet marketing
13
Personalisierung
11
Personalization
11
Viral marketing
11
Virales Marketing
11
Preismanagement
10
Pricing strategy
10
Distribution channel
7
Einzelhandel
7
Retail trade
7
Vertriebsweg
7
e-commerce
7
Confidence
6
Experiment
6
Vertrauen
6
Reputation
5
Theory
5
economics of IS
5
Competition
4
Wettbewerb
4
recommender systems
4
Advertising
3
Advertising effects
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Auction theory
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Auktionstheorie
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18
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Tan, Yong
3
Aggarwal, Rohit
2
Kannan, Karthik
2
Kumar, Anuj
2
Kumar, Subodha
2
Midha, Vishal
2
Qiu, Liangfei
2
Sullivan, Nicholas
2
Ananthakrishnan, Uttara M.
1
Bakos, J. Yannis
1
Chan, Jason
1
Cho, Daegon
1
Choi, Angela Aerry
1
Fan, Ming
1
Fan, Wenjuan
1
Fang, Eric
1
Ghasemkhani, Hossein
1
Ghose, Anindya
1
Hałaburda, Hanna
1
Herrmann, Philipp
1
Ho, Yi-Chun
1
Ho, Yi-Jen
1
Hosanagar, Kartik
1
Khern-am-nuai, Warut
1
Kitchens, Brent
1
Kokkodis, Marios
1
Kumar, Naveen
1
Kundisch, Dennis
1
Lappas, Theodoros
1
Lee, Jongkuk
1
Li, Beibei
1
Li, Xiaoling
1
Lin, Zhijie
1
Mojumder, Probal
1
Moon, Jae Yun
1
Nault, Barrie R.
1
Oh, Wonseok
1
Pathak, Praveen
1
Saha, Rajib Lochan
1
Smith, Michael D.
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Information systems research : ISR
SpringerLink / Bücher
43
Journal of retailing and consumer services
37
Journal of business research : JBR
32
Electronic commerce research
23
Journal of management information systems : JMIS
23
Springer eBook Collection / Business and Economics
23
European journal of operational research : EJOR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of internet commerce
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Technological forecasting & social change : an international journal
14
International journal of hospitality management
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Springer eBook Collection
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of internet marketing and advertising : IJIMA
11
International journal of industrial organization
10
Journal of travel and tourism marketing
10
Discussion papers / CEPR
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of production economics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of electronic commerce : IJEC
8
Marketing science
8
Global business review
7
Information systems and e-business management : ISeB
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Omega : the international journal of management science
7
Operations research
7
Springer Proceedings in Business and Economics
7
EBSCOhost eBook Collection
6
International journal of contemporary hospitality management
6
International journal of public sector performance management : IJPSPM
6
International journal of retail & distribution management
6
Journal of hospitality marketing & management
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
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ECONIS (ZBW)
18
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1
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
4
Overcoming the coordination problem in new marketplaces via cryptographic tokens
Bakos, J. Yannis
;
Hałaburda, Hanna
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1368-1385
Persistent link: https://www.econbiz.de/10014321824
Saved in:
5
Identifying perverse incentives in buyer profiling on online trading platforms
Kannan, Karthik
;
Saha, Rajib Lochan
;
Warut Khern-Am-Nuai
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 464-475
Persistent link: https://www.econbiz.de/10013363051
Saved in:
6
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
7
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
8
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
9
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
10
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
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