//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Mobile marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Mobile marketing
10
Mobile Marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
Mobile communications
6
Mobilkommunikation
6
Einzelhandel
3
Marketing management
3
Marketingmanagement
3
Mobile Business
3
Mobile business
3
Retail trade
3
Beziehungsmarketing
2
Emotion
2
Emotions
2
Engagement
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Advertising
1
Airport
1
Airport retail
1
App users
1
Assessment
1
Augmented reality
1
Bayesian estimation
1
Behavioral intentions
1
Behaviour
1
Beschwerdemanagement
1
Brand
1
Brand loyalty
1
Brand management
1
China
1
Co-creation
1
Cognition
1
Complaint management
1
Computerspiel
1
Consumer perceived value
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dwivedi, Yogesh Kumar
1
Kizgin, Hatice
1
Rana, Nripendra P.
1
Singh, Nitish
1
Slade, Emma L.
1
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of retailing and consumer services
Journal of marketing research
2
Corporate communications : an international journal
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->