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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Search: subject:"Internet"
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| 5 applied filters
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Subject
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Online-Marketing
Consumer behaviour
580
Konsumentenverhalten
580
Online retailing
325
Online-Handel
325
Internet marketing
302
Social Web
302
Social web
302
E-commerce
175
Electronic Commerce
174
Beziehungsmarketing
155
Relationship marketing
155
Einzelhandel
137
Retail trade
137
Advertising effects
116
Werbewirkung
116
Advertising
114
Werbung
112
Brand management
105
Markenführung
105
Viral marketing
96
Virales Marketing
96
Customer satisfaction
92
Kundenzufriedenheit
92
Brand image
76
Markenimage
76
Confidence
62
Vertrauen
62
Dienstleistungsqualität
54
Service quality
54
Social media
54
Distribution channel
43
Vertriebsweg
43
Emotion
42
Innovation adoption
39
Innovationsakzeptanz
39
Customer integration
37
Kundenintegration
37
Brand
35
Fashion
35
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Article
298
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3
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Article in journal
299
Aufsatz in Zeitschrift
299
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3
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English
301
Author
All
Hudders, Liselot
6
Cho, Chang-Hoan
5
Choi, Yung Kyun
4
Dwivedi, Yogesh Kumar
4
Lou, Chen
4
Rana, Nripendra P.
4
De Jans, Steffi
3
Evans, Nathaniel J.
3
Park, Jungkun
3
Poels, Karolien
3
Septianto, Felix
3
Souiden, Nizar
3
Thaichon, Park
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Arli, Denni
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Beckert, Johannes
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dens, Nathalie
2
Duan, Yongrui
2
Eisend, Martin
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Garaus, Marion
2
Han, Jiyoon
2
Huh, Jisu
2
Hyun, Hyowon
2
Islam, Tahir
2
Jacobson, Jenna
2
Jun, Jong Woo
2
Junaid, Muhammad
2
Kang, Moon Young
2
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Published in...
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International journal of advertising : the review of marketing communications
Journal of promotion management : JPM
Journal of retailing and consumer services
Journal of business research : JBR
276
SpringerLink / Bücher
119
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
83
Springer eBook Collection
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
59
Information systems research : ISR
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Electronic commerce research
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of advertising research
47
Journal of management information systems : JMIS
46
The journal of product & brand management
45
Marketing intelligence & planning
42
International journal of electronic marketing and retailing : IJEMR
37
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
International journal of technology marketing : IJTMkt
34
Psychology & marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing research
30
Journal of travel and tourism marketing
30
Asia Pacific journal of marketing and logistics
29
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Source
All
ECONIS (ZBW)
301
Showing
1
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10
of
301
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date (oldest first)
1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
3
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
4
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
5
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
6
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
7
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
8
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
9
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
10
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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