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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand management"
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international consumer marketing
2
Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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The journal of product & brand management
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing
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European journal of operational research : EJOR
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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Fashion branding and communication : core strategies of European luxury brands
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Forum Produkt- und Produktionsmanagement
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Innovatives Markenmanagement
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International journal of industrial organization
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business & economics research
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Journal of business-to-business marketing
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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Journal of marketing for higher education
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Research
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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The journal of asset management
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The marketing review
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The service industries journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
Saved in:
2
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
3
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
4
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
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