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~isPartOf:"International journal of consumer studies"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising
Brand management
36
Consumer behaviour
36
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36
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34
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34
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18
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Aitken, Robert
1
Aytimur, Hilal
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Chang, Yaping
1
Gegez, A. Ercan
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Gegez, E. Eser
1
Grunert, Klaus G.
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Li, Xinlan
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Ravi Kumar, V. V.
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Sigirci, Ozge
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International journal of consumer studies
Journal of business research : JBR
31
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
26
Journal of advertising
24
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of promotion management : JPM
8
The journal of brand management : an international journal
7
The journal of product & brand management
7
Journal of marketing
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of historical research in marketing
5
Marketing letters : a journal of research in marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International marketing review
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing theory and practice : JMTP
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
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Corporate communications : an international journal
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ECONIS (ZBW)
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1
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
2
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
3
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
4
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
5
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
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