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~accessRights:"restricted"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Diversifikation"
~subject:"Markenführung"
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Diversifikation
Markenführung
Consumer behaviour
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Konsumentenverhalten
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Gastronomie
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Restaurant industry
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Elaboration likelihood model
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Anthropomorphic cue
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Balance theory
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Bid-ask spread
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Jang, Soocheong
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Jeong, EunHa
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Kim, Heewon
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International journal of contemporary hospitality management
International journal of hospitality management
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Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
Saved in:
2
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
29
(
2017
)
10
,
pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
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