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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Sponsorship"
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Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
;
Kim, Dae-Young
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2473-2492
Persistent link: https://www.econbiz.de/10011641546
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