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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Psychology & marketing"
~subject:"Social Web"
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Search: subject_exact:"Differentielle Psychologie"
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Social Web
Personality psychology
35
Persönlichkeitspsychologie
35
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
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Emotion
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Markenartikel
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Social web
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Beziehungsmarketing
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Relationship marketing
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Personality trait
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Persönlichkeitsmerkmal
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Viral marketing
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Virales Marketing
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Business start-up
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Cognition
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Eating habit
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Ernährungsverhalten
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Kognition
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Unternehmensgründung
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entrepreneurship
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identity
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Frauen
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Motivation
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Online-Marketing
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Bargoni, Augusto
1
Battistoni, Elisa
1
Bauer, Brittney C.
1
Buhalis, Dimitrios
1
Chakraborty, Debarun
1
Colladon, Andrea Fronzetti
1
Duarte, Maria Margarida
1
Giachino, Chiara
1
Gloor, Peter A.
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Grippa, Francesca
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Gutuleac, Rada
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Keeling, Kathleen A.
1
Khorana, Sangeeta
1
LaBella, Agostino
1
Miranda, Sandra de Oliveira
1
Mousavi, Sahar
1
Polisetty, Aruna
1
Roper, Stuart
1
Sowmya G
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Štreimikienė, Dalia
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International journal of entrepreneurship and small business
Psychology & marketing
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Journal of marketing communications
4
Journal of travel and tourism marketing
4
International journal of advertising : the review of marketing communications
3
International journal of hospitality management
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Management information systems : mis quarterly
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
IEEE transactions on engineering management : EM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of human resource management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service management
2
Organization : the interdisciplinary journal of organization, theory and society
2
Qualitative market research : an international journal
2
Service business
2
The journal of brand management : an international journal
2
Advances in computational intelligence and robotics (ACIR) book series
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business & information systems engineering
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Comparative analysis of trade and finance in emerging economies
1
Corporate communications : an international journal
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
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ECONIS (ZBW)
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1
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
2
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
3
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
4
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
5
What makes you popular : beauty, personality or intelligence?
Colladon, Andrea Fronzetti
;
Grippa, Francesca
; …
- In:
International journal of entrepreneurship and small business
35
(
2018
)
2
,
pp. 162-186
Persistent link: https://www.econbiz.de/10011979791
Saved in:
6
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
Saved in:
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