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~isPartOf:"International journal of market research"
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Predicting brand equity by text-analyzing annual reports
Huang, Chun-Yao
;
Liu, Ping-Yu
;
Xie, Shao-Ming
- In:
International journal of market research
62
(
2020
)
3
,
pp. 300-313
Persistent link: https://www.econbiz.de/10012231180
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