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~isPartOf:"International journal of production research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Augmented reality"
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International journal of production research
Journal of promotion management : innovations in planning and applied research
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Artificial intelligence (AI) in augmented reality (AR)-assisted manufacturing applications : a review
Sahu, Chandan K.
;
Young, Crystal
;
Rai, Rahul
- In:
International journal of production research
59
(
2021
)
16
,
pp. 4903-4959
Persistent link: https://www.econbiz.de/10012625740
Saved in:
2
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
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