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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising"
~subject:"Brand loyalty"
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Advertising
Brand loyalty
Brand management
68
Markenführung
68
Brand image
47
Markenimage
47
Consumer behaviour
46
Konsumentenverhalten
46
Brand
34
Markenartikel
34
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Beziehungsmarketing
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Branding
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Brand strategy
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Himme, Alexander
2
Nguyen, Hang T.
2
Backhaus, Max
1
Bowman, Douglas
1
Calantone, Roger J.
1
Chinchanachokchai, Sydney
1
Dekimpe, Marnik G.
1
Edeling, Alexander
1
Eelen, Jiska
1
Ewijk, Bernadette J. van
1
Feng, Hui
1
Fischer, Marc
1
Gijsbrechts, Els
1
González, Jorge
1
Guitart, Ivan A.
1
Huber, Joel
1
Ko, Eunhee Emily
1
Koo, Minkyung
1
Kronrod, Ann
1
Kubat, Umut
1
Lalwani, Ashok K.
1
Pauwels, Koen
1
Shavitt, Sharon
1
Srinivasan, Shuba
1
Stremersch, Stefan
1
Stubbe, Astrid
1
Stäbler, Samuel
1
Swaminathan, Vanitha
1
Valenti, Albert
1
Vanhuele, Marc
1
Verlegh, Peeter
1
Yildirim, Gokhan
1
Zhang, Yufei
1
Özturan, Peren
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
46
Journal of retailing and consumer services
35
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
27
The journal of brand management : an international journal
24
Journal of marketing communications
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : innovations in planning and applied research
16
Asia Pacific journal of marketing and logistics
14
International journal of internet marketing and advertising : IJIMA
14
Journal of advertising research
13
Marketing intelligence & planning
12
International journal of hospitality management
10
Journal of advertising
10
Psychology & marketing
10
Global business review
8
Journal of hospitality marketing & management
8
Marketing letters : a journal of research in marketing
8
Journal of marketing analytics : JMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
SpringerLink / Bücher
6
European journal of marketing
5
Journal of Islamic marketing
5
Journal of fashion marketing and management
5
Journal of global fashion marketing : JGfM
5
Journal of global marketing
5
Journal of historical research in marketing
5
Journal of international consumer marketing
5
Journal of marketing theory and practice : JMTP
5
Journal of strategic marketing
5
The journal of consumer marketing
5
Young consumers : insight and ideas for responsible marketers
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
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ECONIS (ZBW)
12
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
6
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
7
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
8
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
9
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
10
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
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