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~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Innovation diffusion"
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Innovation diffusion
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The adoption of new prescription drugs is strongly associated with prior category prescribing rate
Stern, Philip
;
Wright, Malcom
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 220-224
Persistent link: https://www.econbiz.de/10011490911
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