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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"USA"
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Brand image
USA
Sportmarketing
49
Sports marketing
49
Professional sports
37
Profisport
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Consumer behaviour
30
Konsumentenverhalten
30
Sport
25
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22
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sport marketing
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football
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sport management
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Hallmann, Kirstin
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1
Moreno, Ferran Calabuig
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Picinin de Rezende Costa, Ana Cristina
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Reghunathan, Aravind
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Rice, Jason A.
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Santos, Manuel Alonso dos
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
352
The journal of product & brand management
185
The journal of brand management : an international journal
179
Journal of retailing and consumer services
178
SpringerLink / Bücher
81
Asia Pacific journal of marketing and logistics
72
Tourism management : research, policies, practice
71
Industrial marketing management : the international journal for industrial and high-tech firms
67
Journal of marketing communications
67
International journal of hospitality management
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of travel and tourism marketing
59
Psychology & marketing
55
Journal of promotion management : innovations in planning and applied research
48
Journal of international consumer marketing
46
Marketing intelligence & planning
46
Journal of strategic marketing
45
Journal of the Academy of Marketing Science
43
Tourism management perspectives : TMP
43
European journal of marketing : EJM
40
International marketing review
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of Islamic marketing
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Journal of marketing
35
Marketing letters : a journal of research in marketing
35
International journal of consumer studies
33
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of hospitality marketing & management
32
Journal of marketing management : MM
32
Working paper / National Bureau of Economic Research, Inc.
32
International journal of advertising : the review of marketing communications
31
Journal of global marketing
31
European journal of marketing
30
Journal of destination marketing & management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
International journal of advertising : the quarterly review of marketing communications
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
Global business review
25
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ECONIS (ZBW)
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1
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
4
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
7
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
8
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
9
From start-up nation to sports-tech nation? : a SWOT analysis of Israel's use of sports for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
10
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
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