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~accessRights:"restricted"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"systematic literature review"
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systematic literature review
Bibliometrics
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Athletes
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Brand image
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Consumer behaviour
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Sportler
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activation
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athlete perspective
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brand congruence
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International journal of sport management and marketing : IJSMM
International journal of production research
31
International journal of consumer studies
30
Total quality management & business excellence
15
International journal of logistics : research and applications
6
Entrepreneurship and regional development : an international journal
5
Journal of small business and entrepreneurship : JSBE
5
Public management review
5
Business strategy and the environment
4
Human resource development review
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International journal of agile systems and management : IJASM
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International journal of innovation and technology management
4
International journal of sustainable economy : IJSE
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Psychology & marketing
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Corporate social responsibility and environmental management
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Global business & economics review
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International journal of Indian culture and business management : IJICBM
3
International journal of human resource management
3
International journal of innovation management : IJIM
3
International journal of logistics systems and management : IJLSM
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International journal of product lifecycle management : IJPLM
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Journal of macromarketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of international management : EJIM
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Global business and organizational excellence : GBOE
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IEEE transactions on engineering management : EM
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International journal of business and emerging markets : IJBEM
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International journal of business excellence : IJBEX
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International journal of business innovation and research : IJBIR
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International journal of entrepreneurial venturing : IJEV
2
International journal of entrepreneurship and small business : IJESB
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International journal of innovation & sustainable development : IJISD
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International journal of innovation and technology management : IJITM
2
International journal of innovation management
2
International journal of knowledge management studies : IJKMS
2
International journal of management & enterprise development : IJMED
2
International journal of procurement management
2
Journal for global business advancement : JGBA
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Journal of developmental entrepreneurship : JDE
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Journal of global marketing
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Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
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Athlete brand identity, image and congruence : a systematic
literature
review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
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