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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Chang, Yonghwan"
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International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
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Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
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