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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Internet marketing
30
Online-Marketing
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Consumer behaviour
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Alturas, Bráulio
1
Ananda S
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Costa, Sara Morgado da
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Husain, Uvesh
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Javed, Sarfaraz
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Kanellis, Panagiotis
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
68
Journal of retailing and consumer services
46
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of product & brand management
22
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
17
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of internet commerce
12
Journal of marketing communications
12
Journal of strategic marketing
12
International journal of electronic marketing and retailing : IJEMR
11
The journal of brand management : an international journal
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of international marketing
10
Journal of the Academy of Marketing Science
10
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
International journal of retail and distribution management
6
International marketing review
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing analytics : JMA
6
Journal of marketing for higher education
6
Journal of service management
6
Psychology & marketing
6
The journal of business & industrial marketing
6
The journal of services marketing
6
Tourism management : research, policies, practice
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Business horizons
5
Electronic commerce research
5
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ECONIS (ZBW)
6
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
3
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
4
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
5
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
6
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
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