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~isPartOf:"International marketing review"
~isPartOf:"Springer eBook Collection / Business and Economics"
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Marketing management
58
Marketingmanagement
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International marketing review
Springer eBook Collection / Business and Economics
Journal of business research : JBR
187
SpringerLink / Bücher
172
Industrial marketing management : the international journal for industrial and high-tech firms
140
Journal of strategic marketing
71
Springer eBook Collection
67
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60
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48
Journal of the Academy of Marketing Science
47
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40
European journal of marketing : EJM
37
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28
The journal of brand management : an international journal
27
AMS review : official publication of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing intelligence & planning
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Business horizons
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Marketing Science
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Journal of business-to-business marketing
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The journal of product & brand management
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Journal of global marketing
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The marketing review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Asia Pacific journal of marketing and logistics
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International business review : the official journal of the European International Business Academy
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing
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International journal of advertising : the review of marketing communications
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Springer eBook Collection / Business and Management
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International journal of economic perspectives : IJEP
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Journal of research in marketing and entrepreneurship
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Journal of Islamic marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
4
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
5
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
6
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
7
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
8
Special issue: COVID-19: advancing international marketing theory and guiding practice
Christofi, Michael
(
ed.
);
Kvasova, Olga
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470112
Saved in:
9
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
10
Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
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