//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~subject:"Advertising"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
45
Markenimage
45
Brand management
38
Markenführung
38
Islam
16
Brand
15
Markenartikel
14
Islamic
13
Islamisch
13
Religion
12
Beziehungsmarketing
10
Relationship marketing
10
Islamic finance
9
Islamisches Finanzsystem
9
Islamic countries
8
Islamische Staaten
8
Religiosity
8
Customer satisfaction
7
Emotion
7
Indonesia
7
Indonesien
7
Kundenzufriedenheit
7
Muslime
7
Muslims
7
Holiday behaviour
6
Tourism marketing
6
Tourismusmarketing
6
Urlaubsverhalten
6
Perceived value
5
Attitude
4
Brand love
4
Designation of origin
4
Destination management
4
Destinationsmanagement
4
Herkunftsbezeichnung
4
Malaysia
4
Advertising effects
3
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Abedin, Mohammad Ishmam
1
Barber, Matthew
1
Mansoor, Mahnaz
1
Noor, Uzma
1
Rabbani, Sajeela
1
Shimul, Anwar Sadat
1
Ur Rehman, Fazal
1
Zeb, Ali
1
more ...
less ...
Published in...
All
Journal of Islamic marketing
Journal of business research : JBR
31
International journal of advertising : the review of marketing communications
28
Journal of marketing communications
26
Journal of advertising
24
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of promotion management : JPM
8
The journal of brand management : an international journal
7
The journal of product & brand management
7
Journal of marketing
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
International journal of consumer studies
5
Journal of historical research in marketing
5
Marketing letters : a journal of research in marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International marketing review
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing theory and practice : JMTP
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
Vision : the journal of business perspective
3
Young consumers : insight and ideas for responsible marketers
3
Corporate communications : an international journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand hate and retaliation in Muslim consumers : does offensive advertising matter?
Noor, Uzma
;
Mansoor, Mahnaz
;
Rabbani, Sajeela
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1395-1413
Persistent link: https://www.econbiz.de/10013278968
Saved in:
2
Translating the impacts of social advertising on Muslim consumers buying behavior : the moderating role of brand image
Ur Rehman, Fazal
;
Zeb, Ali
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2207-2234
Persistent link: https://www.econbiz.de/10014362545
Saved in:
3
Celebrity transgression and consumers' forgiveness : does religiosity matter?
Shimul, Anwar Sadat
;
Barber, Matthew
;
Abedin, Mohammad …
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1224-1243
Persistent link: https://www.econbiz.de/10013278949
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->