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Brand
33
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18
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17
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17
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14
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Kim, Soon-Ho
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Journal of advertising
Journal of hospitality marketing & management
Journal of business research : JBR
215
The journal of brand management : an international journal
144
Journal of retailing and consumer services
134
The journal of product & brand management
129
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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European journal of marketing : EJM
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Marketing letters : a journal of research in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of promotion management : innovations in planning and applied research
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International journal of consumer studies
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Journal of fashion marketing and management
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International journal of advertising : the quarterly review of marketing communications
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International marketing review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European journal of operational research : EJOR
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International journal of retail and distribution management
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Business horizons
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Global business review
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Journal of Islamic marketing
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Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
33
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1
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
2
Too exciting to care? : when expressing gratitude is a detriment to the brand
Bock, Dora E.
;
Thomas, Veronica L.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10014233797
Saved in:
3
Shared brand equity
Cornwell, T. Bettina
;
Humphreys, Michael S.
;
Kwon, Youngbum
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014305443
Saved in:
4
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
5
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
6
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
7
It's gotta be the shoes! : performance enhancement effects of novel brand advertising
Germann, Frank
;
Garvey, Aaron M.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10013362337
Saved in:
8
Speaking up on Black Lives Matter : a comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Pugdeethosapol, …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012802328
Saved in:
9
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
10
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
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