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~isPartOf:"Journal of advertising"
~person:"Gurzki, Hannes"
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Journal of advertising
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
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Crafting extraordinary stories : decoding luxury brand communications
Gurzki, Hannes
;
Schlatter, Nadia
;
Woisetschläger, David
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10012201471
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