//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of advertising"
~subject:"Corporate Social Responsibility"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
Brand
19
Markenartikel
19
Advertising
10
Werbung
10
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
3
Markenführung
3
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumers
2
Markenimage
2
Verbraucher
2
Advertising effects
1
Advertising industry
1
Artificial intelligence
1
Bespielte Medien
1
Bewertung
1
Beziehungsmarketing
1
Computational advertising
1
Coronavirus
1
Corporate social responsibility
1
Epidemic
1
Epidemie
1
Evaluation
1
Hinduism
1
Hinduismus
1
Künstliche Intelligenz
1
Luxury goods
1
Luxusgüter
1
Pre-recorded media
1
Relationship marketing
1
Religion
1
Social Web
1
Social web
1
Sustainable product
1
Werbewirkung
1
Werbewirtschaft
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chuenterawong, Ploypin
1
Pugdeethosapol, Krittaphat
1
Yang, Jeongwon
1
Published in...
All
Journal of advertising
The journal of brand management : an international journal
6
The journal of product & brand management
4
Business & society
2
International review on public and non-profit marketing
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Chinese management studies
1
Corporate communications : an international journal
1
Corporate governance : international journal of business in society
1
Decision
1
Economic research
1
Ethics, social responsibility and sustainability in marketing
1
European business review
1
European journal of marketing
1
Global business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of bank marketing
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of innovation science
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of international business and economics : JIBE
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Public relations for social responsibility : affirming DEI commitment with action
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Speaking up on Black Lives Matter : a comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Pugdeethosapol, …
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012802328
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->