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Can social media listening platforms' artificial intelligence be trusted? : examining the accuracy of Crimson Hexagon's (now Brandwatch Consumer Research's) ai-driven analyses
Hayes, Jameson L.
;
Britt, Brian C.
;
Evans, William
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10012483696
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