//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
31
Markenführung
31
Advertising
13
Werbung
13
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
9
Werbewirkung
9
Brand
8
Markenartikel
8
Brand image
7
Markenimage
7
Fernsehwerbung
4
Internet marketing
4
Online-Marketing
4
Television advertising
4
Social Web
3
Social web
3
Ausgaben
2
Expenditure
2
USA
2
United States
2
ASMR
1
Advertising creativity
1
Advertising industry
1
Advertising planning
1
Androgyny
1
Body size
1
Brand activism
1
Brand identity
1
Brand safety
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
China
1
Creative industries
1
Creativity
1
Customer integration
1
Dienstleistungssektor
1
Digital media
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Language
All
English
31
Author
All
Abt, Marina
1
Acar, Oguz Ali
1
Acharya, Manaswini
1
Al-Shuaili, Ahmed Hamed
1
Baumann, Chris
1
Baxter, Stacey M.
1
Block, Martin P.
1
Breves, Priska Linda
1
Broadbridge, Victoria
1
Bulgrin, Artie
1
Byun, Kyung-Ah
1
Chan, Fong Yee
1
Chan, Terri H.
1
Chen, Rocky Peng
1
Chen, Yingying
1
Corsi, Armando Maria
1
Cowart, Kelly
1
Dass, Mayukh
1
Di Domenico, Giandomenico
1
Ferguson, Sarah Lord
1
Foley, Carol
1
Ford, John B.
1
Fulgoni, Gian M.
1
Gray, David
1
Haley, Eric John
1
Harris, Elizabeth
1
Hartnett, Nicole
1
Ilicic, Jasmina
1
Jayson, Rob
1
Johnson, Erika K.
1
Johnson, Lester W.
1
Johnson, Ross W.
1
Keh, Hean Tat
1
Kennedy, Rachel
1
Khodakarami, Farnoosh
1
Kilgour, Mark
1
Kim, Eunjin
1
Kim, Hyejin
1
Kim, Mikyoung
1
Kim, Taemin
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
473
SpringerLink / Bücher
315
The journal of brand management : an international journal
274
Journal of retailing and consumer services
244
The journal of product & brand management
234
Springer eBook Collection
85
International journal of hospitality management
80
Journal of marketing communications
77
Asia Pacific journal of marketing and logistics
75
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Psychology & marketing
60
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Innovatives Markenmanagement
57
Research
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
European journal of marketing : EJM
50
Springer eBook Collection / Business and Economics
50
Journal of international consumer marketing
49
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
41
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
2
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
3
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
4
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
5
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
6
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
7
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
8
An investigation of androgyny and sexual orientation in advertising : how androgynous imagery and sexual orientation impact advertisement and brand attitudes
Cowart, Kelly
;
Wagner, Phillip
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10012656807
Saved in:
9
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
10
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->