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~accessRights:"restricted"
~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Norman, Andrew T."
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Brand Alliances
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Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
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