//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Brand image
418
Markenimage
418
Brand management
329
Markenführung
329
Consumer behaviour
321
Konsumentenverhalten
321
Brand
180
Markenartikel
172
Beziehungsmarketing
98
Relationship marketing
98
Social Web
68
Social web
68
Internet marketing
55
Online-Marketing
55
Tourism marketing
43
Tourismusmarketing
43
Advertising effects
41
Luxury goods
41
Luxusgüter
41
Personality psychology
37
Persönlichkeitspsychologie
37
Brand equity
36
Designation of origin
36
Destination management
36
Destinationsmanagement
36
Herkunftsbezeichnung
36
Customer integration
28
Kundenintegration
28
Holiday behaviour
27
Urlaubsverhalten
27
Emotion
24
Viral marketing
24
Virales Marketing
24
Marketing management
23
Marketingmanagement
23
Advertising
20
Customer satisfaction
20
Kundenzufriedenheit
20
Werbung
19
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Language
All
English
41
Author
All
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Sreejesh, S.
2
Teng, Lefa
2
Albert, Noël
1
Ambroise, Laure
1
Arslanagic-Kalajdzic, Maja
1
Baalbaki, Sally
1
Baum, Matthias
1
Bellman, Steven
1
Bogomolova, Svetlana
1
Bravo Velázquez, Alberto
1
Briggs, Elten
1
Brotto, Luisa
1
Brunner, Christian Boris
1
Busacca, Bruno
1
Cai, Jianfeng
1
Cambier, Fanny
1
Carnevale, Marina
1
Chan, Fong Yee
1
Chatzopoulou, Elena
1
Chen, Xi
1
Chu, Kyounghee
1
Chu, Xing-Yu
1
Cui, Yuanyuan
1
Cunningham, Isabella
1
Cyr, Dianne J.
1
Das, Gopal
1
Davtyan, Davit
1
Dennis, Charles
1
Dens, Nathalie
1
Du, Shuili
1
Eisingerich, Andreas B
1
Espinosa, Jennifer A.
1
Estes, Zachary
1
Fennis, Bob Michaël
1
Fleck, Nathalie
1
Foroudi, Pantea
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing management : MM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of marketing communications
32
The journal of product & brand management
25
International journal of advertising : the review of marketing communications
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : innovations in planning and applied research
14
Journal of retailing and consumer services
14
International journal of internet marketing and advertising : IJIMA
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Psychology & marketing
12
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
SpringerLink / Bücher
9
International journal of hospitality management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
European journal of marketing : EJM
5
International journal of sports marketing & sponsorship
5
Journal of the Academy of Marketing Science
5
The journal of consumer marketing
5
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of advertising research
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing theory and practice : JMTP
4
Springer eBook Collection / Business and Economics
4
Tourism management : research, policies, practice
4
European journal of marketing
3
International journal of business excellence : IJBEX
3
International journal of market research
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of current issues and research in advertising
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
Journal of international trade & commerce
3
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
5
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
6
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
7
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
8
"Riding out the pandemic" : the role of brand message appeals on social media in shaping consumer responses
Kaushik, Kapil
;
Mishra, Abhishek
;
Cyr, Dianne J.
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490775
Saved in:
9
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
10
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->