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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~person:"Doherty, Anne Marie"
~person:"Mai, Enping"
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Journal of business research : JBR
Neue Herausforderungen an das Dienstleistungsmarketing
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ECONIS (ZBW)
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An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Saved in:
2
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
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