//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~person:"Mai, Enping"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand equity
1
Brand image
1
Brand management
1
Branded app
1
Markenführung
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
Mobile Anwendung
1
Mobile application
1
Relationship marketing
1
Service-Dominant Logic
1
Service-dominant logic
1
Value in use
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mai, Enping
Andreini, Daniela
2
Pedeliento, Giuseppe
2
Solerio, Chiara
2
Zarantonello, Lia
2
Taylor, Erik C.
1
Tran, Trang P.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Neue Herausforderungen an das Dienstleistungsmarketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->