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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~subject:"Brand management"
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Journal of business research : JBR
Neue Herausforderungen an das Dienstleistungsmarketing
SpringerLink / Bücher
8
Springer eBook Collection / Business and Economics
3
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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European business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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International journal of retail & distribution management
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Journal of consumer marketing
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Journal of historical research in marketing
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Journal of macromarketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of service theory and practice : JSTP
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Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
2
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
3
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
4
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
5
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
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