//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~language:"bos"
~language:"eng"
~person:"Dwivedi, Yogesh Kumar"
~subject:"In-game advertising"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
In-game advertising
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
5
Online-Marketing
5
Meta-Analyse
4
Meta-analysis
4
Online retailing
4
Online-Handel
4
Artificial intelligence
3
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Social Web
3
Social web
3
Advertising effects
2
Bias
2
Bibliometrics
2
Bibliometrie
2
Big Data
2
Big data
2
Brand
2
Brand memory
2
Capability approach
2
Capability-Ansatz
2
Challenges
2
Computerspiel
2
Confidence
2
Coronavirus
2
Credibility
2
Data Mining
2
Data mining
2
E-commerce
2
Electronic Commerce
2
Firm performance
2
Glaubwürdigkeit
2
Innovation
2
Künstliche Intelligenz
2
Machine learning
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Bibliography included
Aufsatz in Zeitschrift
2
Language
All
Bosnian
English
Author
All
Dwivedi, Yogesh Kumar
Ghosh, Tathagata
2
Sreejesh, S.
2
Published in...
All
Journal of business research : JBR
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->